Wij staan open voor samenwerkingsvoorstellen.
Laten we samen een win-win-win situatie creëren: voor jou, je klant én ons.
Onze specialistische kanaal en generalistische ecommerce kennis en ervaring is een goede aanvulling op:
CSS partners
Onlangs berichtte SearchEngineLand:
Comparison sites now acting as agencies. The report notes, however, that many of the CSS providers appearing in the ad units are not “established online price comparison sites.” These companies are effectively acting as agencies on behalf of merchants, many of whom are new market entrants. Searchmetrics observes that for these CSS “agencies,” their own product comparison pages are irrelevant because CTRs go directly to merchant sites.
This observation echoes criticism of Google by more long-established CSS players, who wrote an open letter to the European Commission about their frustration with the state the PLA remedy. They claim their predicament is getting worse and argue the PLA auction forces them to “bid away the vast majority of their profit.” They say that because clicks on PLAs go to merchants and not CSS landing pages, they have no opportunity to “derive value from the process.”
Er bestaat frustratie onder de CSS partners wanneer het aankomt op CSS en Google Shopping. Wij kunnen hier in bijstaan als inhoudelijke specialisten om bepaalde interne- en/of klant-uitdagingen op te lossen.
Heb je interesse in een samenwerking?
Je kan ons bereiken via
info@googleshoppingspecialist.nl
